Dell Technologies, has announced the beginning of its festive campaign, titled, #ApnaWalaFestival. The campaign is aimed at spreading the message of passion, compassion, and optimism. The campaign also emphasises the role of technology in empowering people to celebrate festivals in their own unique ways via Dell’s versatile technology solutions. The campaign’s three digital films show how Dell’s laptops, the Inspiron 16 2-in-1 and XPS 13 Plus, help the characters redefine their celebrations.
The first video, titled ‘A Debbie Wala Festival,’ tells the story of Debbie, a young girl who wants to wear her favourite football jersey over a saree on Ashtami, but her mother is not convinced. Debbie’s sister uses the Inspiron 16 2-in-1 to design a one-of-a-kind ‘jersey-saree’ for Debbie, allowing her to express herself while also pleasing their mother.
