Jewellery brand, Tanishq, has launched a Diwali campaign, ‘Pehli Diwali’, just in time for the festive season. The film is a tribute to every Indian woman celebrating her ‘firsts’ as she embarks on the journey to reinvent herself, which feels like a ‘Pehli Diwali’ celebration.
The festive campaign puts an emphasis on the optimism that stirs up emotions related to every first. The festive films, created by Lowe Lintas, encapsulate some of the memorable moments that remind us of our personal and professional growth journey that deserve a grand celebration.
The films are a reminder that every milestone in our lives calls for a grand celebration, much like a ‘Pehli Diwali’. The first film shows an entrepreneur celebrating her Diwali for the first time at her new office with family and friends, and it concludes with a playful exchange between her and her husband, who praises her dedication and enthusiasm as they share their special moments together:
